I designed and developed this hangtag to sit with one of the fall collections at Ralph Lauren. This particular concept drew its inspiration from Scottish heritage and showcased a variety of tartans.
The hangtag itself was an eclectic mix of idea's literally sewn together. An old Photographers card with an antique image of a Scotsman wearing his kilt, combined with an old mill card with a physical tartan swatch. These themes took shape and were developed into various incarnations of the hangtag itself.