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James Leocadi
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  • Vintage Inspired
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  • Branding
  • About

Sportsman Print

A classic part of Ralph Lauren's DNA over the years. Themes inspired by the great outdoors, hunting, fishing and hiking. This piece was used in men's and children's wear primarily as a T-shirt graphic.

Sukajan Jacket

Design and development of embroidered imagery on satin jackets in the style of Sukajan jackets. These jackets were traditionally of American origin and were worn by GI's posted in Asia throughout various conflicts around the 20th century. These were embroidered with Asian elements, patterns and motifs to commemorate their time of service in the region. 

Polo R.L. Men's Athletics T-Shirts

T-shirt design for Polo's Icon T-shirt Graphics.

North Eastern Football

Football-inspired T-shirt design for Ralph Lauren's Athletic Club.

Beach Wash

Designed to incorporate some of RL's iconic Tshirt Art branding. These hangtags were created for the summer beach wash program.  

Sportsman Pheasant Crest

Crest design for Ralph Lauren's Sportsman line.

Polo Athletic Division

Athletic graphics designed for Polo's iconic T-Shirt graphics in menswear. 

Letterman

Design of Chenille patches, Felt Lettering and Pins for Ralph Lauren in one of their fall athletics concepts in Outerwear. 

Naval Tailors Labels

Label design carried across season for Ralph Lauren's nautical groups.

18th Tactical Trench Art

This was a piece of outerwear inspired by 'Trench Art' traditionally painted by GI's. This one in particular I hand painted for the Ralph Lauren showroom walkthrough. 

Estate

Various label's, Pins and Patches designed for Ralph Lauren's Estate concept. These pieces were carried across department on a number of garments and reused over the years in more recent concepts. 

Scottish Mill Hangtag

I designed and developed this hangtag to sit with one of the fall collections at Ralph Lauren. This particular concept drew its inspiration from Scottish heritage and showcased a variety of tartans.  

The hangtag itself was an eclectic mix of idea's literally sewn together. An old Photographers card with an antique image of a Scotsman wearing his kilt, combined with an old mill card with a physical tartan swatch. These themes took shape and were developed into various incarnations of the hangtag itself.  

Polo Ralph Lauren Denim

Back label design for Polo Ralph Lauren's denim program.

Polo Anchor Icon

Nautical inspired T-shirt design for Polo's Icon T-shirt Graphics.

Indian Madras Packaging

Hangtag, Buttontag and Bellyband design for Ralph Lauren's Indian Madras program. This was specifically designed for Woven shirts and Neckwear. 

White Star Tag

Nautical Hangtag ideas for woven shirts at Ralph Lauren based on the old White Star liner brand. 

Winged 'P'

Athletic inspired tshirts for Polo's Icon Tshirt program.

Cricket & Rowing Club

A merging of sports elements brings rowing themes to cricket inspired apparel for Ralph Lauren menswear. 

Airfield Ops

British Royal Airforce inspired graphics for Ralph Lauren.

El Capitan

Yosemite inspired Tshirt design for Ralph Lauren's outdoor group.

PRLC Sailmakers

Handmade stencil graphic for Polo RL's men's Tshirts.

Americana T-Shirt Graphic

Americana inspired T-shirt design for Polo's Icon T-shirt Graphics.

New Bedford

New England inspired long sleeve t-shirt design for Ralph Lauren's knitwear.

Outerwear Oilcloth Labels

Woven labels designed for Ralph Lauren Outerwear.

US-RL Leathernecks/Marauders

Military-inspired sweatshirt graphics for Ralph Lauren men's design.

Ivy Print

Ivy League print design for outwear and bags.

Airforce Graphic

Vintage Military-inspired T-Shirt graphic design for Ralph Lauren.

Steeplechase Hangtag

Equestrian themed hangtag designs for RL's Fall heritage group. The crests were carried across the line of garments into the packaging design.

Polo Bulldog

Football-inspired T-shirt design for Ralph Lauren's Athletic Club.

Polo Americana Eagle T-Shirts

Americana inspired T-shirt design for Polo's Icon T-shirt Graphics.

Athletic Club Labeling

Athletic Club Labeling design for Ralph Lauren.

R.L. Polo Club

Equestrian themed embroidered designs for RL's spring group. The crests were carried across the line of garments from Knitwear and Roughwear to Outerwear and Woven Shirts.

Shelter Island

One of Ralph Lauren's spring groups featuring a collection of Embroidered crests, labels and applique flags.

Watchhill Rugby

Naval Inspired yacht crests and patches designed for spring's nautical concepts at Ralph Lauren.

Polo Mountainshop Labeling

Label design used across concepts but originating with men's Polo Mountain shop collection. 

Polo Military Stencil Eagle T-Shirt

Military inspired T-shirt design for Polo's Icon T-shirt Graphics. 

Superior Brand

Americana inspired T-shirt design for Polo's Icon T-shirt Graphics.

Wildcats

Iconic mascot Tshirt design for Ralph Lauren.

Workwear Label

Vintage workwear inspired labels for Ralph Lauren's Roughwear.

The Helmsman

Nautical inspired Tshirt design for Ralph Lauren.

Garrison

Military-inspired graphics for Ralph Lauren.   

RL Yacht Club

Naval Inspired yacht crests and flags designed for summer's nautical concepts at Ralph Lauren.

Marine Supply

Nautical-inspired graphics for Ralph Lauren's Icon Tshirts.

Polo R.L. Hangtags

Early on in my time at Ralph Lauren, I was given the responsibility of redesigning the structure of RL's corporate packaging. Under the guidance of our Art Director, I created formats and styles that brought cohesion to the packaging going forward, developing a greater level of consistency and integrity for the brand.   

Aberdare Packaging

Hangtag and Bellyband design for Ralph Lauren's Abedare concept.  

Field & Creek Bagtag

Hangtag design for Ralph Lauren's accessories line. Specifically men's heavyweight canvas bag collection for fall. 

Japanese Selvedge

I was asked by R.L.'s Roughwear department to design a collection of military inspired Hangtags and joker tags that would sit with a pocket bag print for a Japanese Selvedge program. 

Accessories Embossed Crest Tag

Various crests originally designed for R.L.'s Aberdare group and found their way into men's accessories. 

Dunk Dyed

Hangtag ideas for R.L.'s dunk dyed mesh polo shirt program. These hangtags were created for the summer line. 

Crew Hangtag

Hangtag and Bellyband design for R.L.'s 'Head of the Charles' concept. These were primarily used on woven shirts.

Golf/Racket Club Hangtag

This was a hangtag and bellyband combo that I designed for Ralph Lauren's Golf concept. It was later reworked so that it could also sit with a vintage racket club concept, a year or so later. 

Naval Tailors

Nautical Hangtag ideas for woven shirts at Ralph Lauren. 

True Indigo Hangtag

Originally designed as a hangtag for woven shirts 'True Indigo' program, this piece was later used as a T-shirt and went onto being placed on bags and accessories.  

Crew

Hangtag and bellyband evolution over a few seasons that focused on rowing and crew related concepts at Ralph Lauren. 

Saranac Hangtag

One of the first hangtags I developed for Ralph Lauren fall line. Hunting and fishing are a classic part of the R.L. DNA.

Sportsman Print

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Sukajan Jacket

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Polo R.L. Men's Athletics T-Shirts

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North Eastern Football

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Beach Wash

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Sportsman Pheasant Crest

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Polo Athletic Division

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Letterman

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Naval Tailors Labels

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18th Tactical Trench Art

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Estate

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Scottish Mill Hangtag

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Packaging

Polo Ralph Lauren Denim

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Polo Anchor Icon

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Indian Madras Packaging

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White Star Tag

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Winged 'P'

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Cricket & Rowing Club

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Airfield Ops

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El Capitan

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PRLC Sailmakers

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Americana T-Shirt Graphic

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New Bedford

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Outerwear Oilcloth Labels

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US-RL Leathernecks/Marauders

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Ivy Print

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Airforce Graphic

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Steeplechase Hangtag

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Polo Bulldog

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Polo Americana Eagle T-Shirts

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Athletic Club Labeling

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R.L. Polo Club

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Shelter Island

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Watchhill Rugby

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Polo Mountainshop Labeling

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Polo Military Stencil Eagle T-Shirt

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Superior Brand

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Wildcats

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Workwear Label

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The Helmsman

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Garrison

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RL Yacht Club

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Marine Supply

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Polo R.L. Hangtags

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Aberdare Packaging

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Field & Creek Bagtag

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Japanese Selvedge

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Accessories Embossed Crest Tag

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Dunk Dyed

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Crew Hangtag

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Golf/Racket Club Hangtag

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Naval Tailors

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True Indigo Hangtag

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Crew

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Saranac Hangtag

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